Aleloop’s unique approach to design and animation has proven to be effective by bringing major TV channel’s ratings to the tops, providing visual solutions to the major brands, and broadcasting them to the thousands of people around the globe.
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” I believe that design is meant to have purpose. And that purpose is always a call to action. I don’t relate to the concept of making anything look beautiful without the deep meaning. Design has to be smart: it is another way to communicate to people and shape their reaction. Design and purpose always go together”. (c) Aleloop
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The idea to incorporate animation to the life scene sounds like a tough task, but Aleloop has proved there is a place for animation everywhere and that pretty much anything can be brought to life.
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 “A teacher from film school had shown us a short animated movie and later asked how we could interpret it. No one in my class could come up with the answer. I stood up and gave an explanation of every part of it.
All of a sudden allegorical language of that movie was very clear to me.
Ever since then I used symbolism as a powerful tool for communicating to my audience through animation. The possibilities are endless: you can surprise people, you can make them think, connect the dots or see completely different side of things. It opens up the world of ties and connections and I find it very entertaining.
Even if the message I’m trying to send is about some serious subject”.
(c) Aleloop